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Media & Communications
Section Report & Resources
The North American edition of the Time for DMOcracy looked at media & communications as one of its major themes. Read that section of the report and review related case studies or research summaries related to media & communications.
Media & Communications Report
Download and review this section of the report.
Case Studies
Review the destination case studies related to media & communications.
Live Boricua | Media Engagement
Discover Puerto Rico’s Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus…group of 300 Puerto Ricans.
International Examples | Stewardship Comms
Palau’s Pledge and New Zealand’s Tiaki Promise provide excellent examples of environmental and cultural protection projects involving the nation’s citizens.
Mammoth Lakes | Stewardship Messaging
As more and more people flocked to wilderness areas during the global pandemic, Mammoth Lakes launched a stewardship messaging campaign in 2020 to help improve visitor behaviour.
Research Resources
Review the summaries of important, existing research on media & communications.
Tourism Lexicon
You can use Destinations International’s tourism lexicon to effectively frame your messaging based on the following rules of effective communication.
Media Analysis on Over-tourism
In a 2020 study, a content analysis of news and media articles related to overtourism, tourism impacts, and tourism issues was performed.