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Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
In the panel: Signe Jungersted from Group NAO, Scott Beck from Destination Toronto, Gracen Chungath from Destination Canada and Antonia Koedijk from the Netherlands Board of Tourism and Conventions.