Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
Access all the learning lab presentations by clicking on the links below: Citizen Participation Models Resident Sentiment Research Best Practices Workforce Engagement DEI Engagement Media & Communications Best Practices Short Term Rentals & Housing Issues
Listen to Michael Woody, Chief Tourism Officer from Visit Galveston, explain their approach to short term rentals. Watch video
Listen to our expert panel discussing the 3 big questions in community engagement.In the panel: Signe Jungersted from Group NAO, Scott Beck from Destination Toronto, Gracen Chungath from Destination Canada and Antonia Koedijk from the Netherlands Board of Tourism and...
Guy Bigwood from Global Destination Sustainability Movement talks about trends and insights from the GDS Index.
Watch Great Miami Convention & Visitors Bureau's presentation about their Multicultural Business and Art Program. In person learning lab - July 2022