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Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
Case Study
San Francisco | Diversity and Equity Council
The Council was created to address the need to become a more inclusive and diverse organisation in order to better represent the communities of San Francisco. Read the case study here.
San Francisco | Tourism Professional Program
San Francisco recognised an opportunity to empower frontline workers across the city to positively impact visitor experience. Read the case study here.
San Francisco | Transportation Workforce
Facing significant transportation challenges that negatively impact visitor and resident experience, San Francisco developed the Transportation Taskforce. Click here to read the case study.
Netherlands | STR Market Update
Thijs de Groots, program manager at the Netherlands Board of Tourism and Conventions (NBTC), shares their short term rentals market update and provide key recommendations. View slide deck here.
International Examples | Stewardship Comms
Palau’s Pledge and New Zealand’s Tiaki Promise provide excellent examples of environmental and cultural protection projects involving the nation’s citizens. Access the case study here.
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