Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
You can use Destinations International’s tourism lexicon to more effectively frame your messaging based on the following rules of effective communication. Read the summary here.
In a 2020 study, a content analysis of news and media articles related to overtourism, tourism impacts, and tourism issues was performed. You can read the summary here.
Palau’s Pledge and New Zealand’s Tiaki Promise provide excellent examples of environmental and cultural protection projects involving the nation’s citizens. Access the case study here.
As more and more people flocked to wilderness areas during the global pandemic, Mammoth Lakes launched a stewardship messaging campaign in 2020 to help improve visitor behaviour. Read their case study here.