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As more and more people flocked to wilderness areas during the global pandemic, Mammoth Lakes launched a stewardship messaging campaign in 2020 to help improve visitor behaviour.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
