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The UNWTO developed the AlUla Framework for Inclusive Community Development through Tourism to guide governments and tourism stakeholders on how they can effectively use tourism as a means for attaining inclusive community development.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
