Watch TCI Research, Olivier Henry-Biabaud’s expanded presentation on Resident Sentiment Research in the European edition of Time for DMOcracy.
Oliver goes through DMO triggers of resident surveys, sentiment measurement global standards, types of data collection, key sentiment scores, mood and perception toward tourism stats and pre/post Covid sentiment changes.
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
Access all the learning lab presentations by clicking on the links below: Citizen Participation Models Resident Sentiment Research Best Practices Workforce Engagement DEI Engagement Media & Communications Best Practices Short Term Rentals & Housing Issues
Login
Logout