We Live Here started as a campaign to drive awareness that residents live in Amsterdam’s famous Red Light District. The campaign evolved into a resident-driven project which includes an information center and a community center. Volunteer Edwin Schölvinck goes through the history of the district, how the We Live Here campaign was developed and the processes they’ve set up to improve the lives of the residents.
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.