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Destination Stewardship success is determined by the extent of collaboration between the public sector, private sector, and destination communities. This WTTC report summary reviews how governance structures can facilitate greater destination stewardship.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
