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Rural, tourism-dependent communities often face challenges with affordable housing. Finding ways to support low-wage earning tourism workforce members with adequate housing is critical to ensuring that tourists have memorable and satisfying experiences.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
