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Travel Alberta trialed a new marketing approach to help solve the short-term workforce shortages across the Alberta province to help attract more workers ahead of the summer 2022 season. Read Travel Alberta's Case Study here.
Resources
STRs Inventory and Demand Trends
Kellen Kruse of Airdna presented the latest analysis of trends in Short Term Rentals (STRs) inventory and demand across North America & Europe. View slide deck
Greater Palm Springs STRs Case Study
Davis Meyer of Greater Palm Springs CVB presented their approach to STR marketing and management. View slide deck.
Regulations for STRs
Peter Taylor of Toposophy presented the recommendations for STR management in Europe they developed for Hospitality Europe. View slide deck.
Mammoth Lakes | Stewardship Messaging
As more and more people flocked to wilderness areas during the global pandemic, Mammoth Lakes launched a stewardship messaging campaign in 2020 to help improve visitor behaviour. Read their case study here.
Visit Park City | Resident Sentiment Research
Visit Park City's approach to resident sentiment research included the completion of the Global Sustainable Tourism Council (GSTC) Destination Assessment, followed by two surveys by Coraggio Group and community consultations on Facebook and a public meeting. Read...
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