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San Francisco recognised an opportunity to empower frontline workers across the city to positively impact visitor experience. Read the case study here.
Workforce
Tourism in the American Workforce
Research findings from the National Workforce Survey provide valuable insights into staff shortages in the travel and tourism industry and potential solutions for overcoming these issues. Read the research summary here.
WTTC | Staff Shortages
The WTTC has published a short report with research on the effects of staff shortages on travel and tourism and the following five recommendations that you can use to overcome the resultant challenges for our industry. Read the report summary here.
Workforce Investment Portfolio
In a 2018 study, researchers used focus groups and interviews to determine the investment strategies that supported the tourism workforce in Ocracoke, North Carolina. Read the research summary here.
International Examples | Attracting Workforce
Destinations around the world are facing unprecedented workforce challenges in the tourism and hospitality sectors. Many different destinations have trialled marketing campaigns to address the severe short term labour shortages, we bring you 3 examples from Scotland,...
Travel Alberta | Workforce Lead Generation
Travel Alberta trialed a new marketing approach to help solve the short-term workforce shortages across the Alberta province to help attract more workers ahead of the summer 2022 season. Read Travel Alberta's Case Study here.
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