ICMA has published an article titled How to Facilitate Inclusive Community Outreach and Engagement. You can use this article to ensure inclusivity in your DMO’s community outreach and engagement.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.