Destinations International released the 2022 Equity, Diversity & Inclusion Study on Destination Organizations to draw attention to the opportunities and value of implementing DEI best practices and the vital role this will play in tourism’s future.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.