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As part of a larger study on tourism development impacts on the Nacula Tikina (Fiji), researchers used photo elicitation to understand the meanings that indigenous populations attach to their place.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
