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Destinations around the world are facing unprecedented workforce challenges in the tourism and hospitality sectors. Many different destinations have trialled marketing campaigns to address the severe short term labour shortages, we bring you 3 examples from Scotland, Ireland and Queensland (Australia).
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
