Access all the learning lab presentations by clicking on the links below:
Resident Sentiment Research Best Practices
Access all the learning lab presentations by clicking on the links below:
Resident Sentiment Research Best Practices
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
Although the report: Staying Power - The Effects of Short-Term Rentals on California’s Tourism Economy and Housing Affordability, provides extensive research on California, the innovative and impactful strategies proposed can be adapted in your destination to help...