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Although the report: Staying Power – The Effects of Short-Term Rentals on California’s Tourism Economy and Housing Affordability, provides extensive research on California, the innovative and impactful strategies proposed can be adapted in your destination to help increase affordable housing supply for the tourism workforce.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
