San Francisco’s Diversity and Equity Council was formed as a long-term solution to ensure the city was not only marketing to potential visitors, but ensuring staff genuinely understood broader community concerns and new ideas.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.