San Francisco’s Diversity and Equity Council was formed as a long-term solution to ensure the city was not only marketing to potential visitors, but ensuring staff genuinely understood broader community concerns and new ideas. Learn more about this DEI case study
Travel Alberta’s case study demonstrates a long-term commitment to reconciliation and genuine partnership with Indigenous tourism businesses. Read Travel Alberta's case study here.
Destinations around the world are facing unprecedented workforce challenges in the tourism and hospitality sectors. Many different destinations have trialled marketing campaigns to address the severe short term labour shortages, we bring you 3 examples from Scotland,...
Travel Alberta trialed a new marketing approach to help solve the short-term workforce shortages across the Alberta province to help attract more workers ahead of the summer 2022 season. Read Travel Alberta's Case Study here.
As more and more people flocked to wilderness areas during the global pandemic, Mammoth Lakes launched a stewardship messaging campaign in 2020 to help improve visitor behaviour. Read their case study here.
Visit Park City's approach to resident sentiment research included the completion of the Global Sustainable Tourism Council (GSTC) Destination Assessment, followed by two surveys by Coraggio Group and community consultations on Facebook and a public meeting. Read...
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