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In a 2018 study, researchers used focus groups and interviews to determine the investment strategies that supported the tourism workforce in Ocracoke, North Carolina.
Live Boricua | Media Engagement
Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
