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Discover Puerto Rico's Live Boricua campaign designed by Ketchum, was founded on research and consumer insights but also consultation with a local focus group of 300 Puerto Ricans. Watch this inspiring and highly succesful case study here.
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Learning Labs Video Links
Access all the learning lab presentations by clicking on the links below: Citizen Participation Models Resident Sentiment Research Best Practices Workforce Engagement DEI Engagement Media & Communications Best Practices Short Term Rentals & Housing Issues
STRs effect on California Tourism Economy
Although the report: Staying Power - The Effects of Short-Term Rentals on California’s Tourism Economy and Housing Affordability, provides extensive research on California, the innovative and impactful strategies proposed can be adapted in your destination to help...
STRs Best Practices
The WTTC has compiled a list of feasible and easy to implement best practices for managing the short-term rental sector. Short case studies from destinations across the globe are used to demonstrate the real-world application of each best practice. Read the summary...
San Francisco | Diversity and Equity Council
The Council was created to address the need to become a more inclusive and diverse organisation in order to better represent the communities of San Francisco. Read the case study here.
San Francisco | Tourism Professional Program
San Francisco recognised an opportunity to empower frontline workers across the city to positively impact visitor experience. Read the case study here.
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